編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-706-402 | Gap Inc. | Wells, John R.;Raabe, Elizabeth A. | Competitive strategy | International Marketing Management( 724 M0400 ) |
2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | International Marketing Management( 724 M0400 ) |
3 | 9-596-014 | Jurassic Park | Quelch, John A. | Marketing | International Marketing Management( 724 M0400 ) |
4 | 9-805-124 | NTT DoCoMo, Inc.: Mobile FeliCa | Bradley, Stephen P.;Egawa, Masako;Kanno, Akiko;Eisenmann, Thomas R. | Other | International Marketing Management( 724 M0400 ) |